It’s been a fun-filled, ram-packed couple of months in the land of Big Pink getting stuck into lots of exciting digital Pharma firsts, as well as expanding our discovery and design team.

A big pink welcome goes out to our new Art Director, Roddy Lang (secretly fancies himself in a kilt and hails to have designed his own tartan) and our Senior Account Director, Andy Bannister (a closet mountain bike rider and professed digi-geek). We are very excited to have Roddy and Andy as part of the expanding team.

Instead of covering the office with pumpkin entrails, this year Big Pink is celebrating Halloween by dabbling in the dark art of augmented reality. If you were lucky enough to receive our Halloween mailer, turn it over, turn on your webcam and click here.

If you didn't receive a mailer fear not, a treat may still be in store for you....

Click here where you can download a marker to be "trick-or-treated"…………unless you're too scared?

If you don't have a webcam but are interested in seeing more get in touch.

If you are looking into augmented reality or want to know more about any other digital dark arts, contact us here and we'll spellbind you with our knowledge!

Happy Halloween from all at Big Pink.

How time flies, it feels like only yesterday Big Pink landed Down Under bright eyed and bushy tailed, ready to drive the digital revolution in pharmaceutical marketing.

So what have we been up to for the last year? Apart from sampling way too many yummy treats and good coffees from the Surry Hills cafes, the Big Pink team have been growing in other ways too.  We are constantly searching for the best in the business & have been able to grow our team with some über talented digital folk.

The number of new pharma friends has also been growing as word spreads, which has certainly kept the Big Pink team out of mischief whilst beavering away on some exciting new Australian projects including:

• Digital brand planning workshops
• Tablet detailing with integrated CRM
• Social media sites
• iPad apps
• Meetings tools
• Online education
• Conference videos a plenty
• Digital slide presenters

Phew, it’s been a busy year but armed with an awesome team, BigPink is looking forward to continued success and digital dalliances in the coming months.

Did someone say cake, here’s to turning 1!

Thanks to rapid growth since we launched last October and a great reception from the Australian Pharma market, Big Pink have moved offices to Surry Hills to house our new employees and a growing amount of techi equipment.

5 months in and we are loving the reception we have had since we arrived. The work continues to arrive on our desks thick and fast and we are looking forward to sprinkling some magical digital fairy dust onto these projects in the coming weeks.

New digital healthcare communications agency Big Pink opens for business on October 5th in Sydney Australia.

Big Pink has been operating successfully in the UK for over 18 years, specialising in multi-award winning digital work for blue chip pharmaceutical companies in the last decade.

The new base in North Sydney will be headed by managing director Richard Smith, former new media director at Huntsworth Health, and client services director Tsumi Smith, both coming home to Australia after 2 years developing digital projects in the UK and Europe. Their extensive experience of Australian pharma, coupled with the digital strategy experience gained in Europe will help them to develop the huge potential of the Asia Pacific digital healthcare and pharmaceutical communications market.

Richard Smith: "We’ve seen the dawning of a digital revolution in pharmaceutical marketing in Europe. Our experience of the practicalities of online marketing activities means we can help our Asia Pacific clients steal a march on their competition and establish themselves as market leaders."

Wayne Page, managing director of Big Pink’s UK office says: "Big Pink firmly expects digital communications to become the mainstay of pharmaceutical and healthcare marketing strategies. The Sydney office will extend Big Pink’s global reach, as we continue in the vanguard of a transformation in the way Pharma does business."

Lights, camera, camel!

End of lifecycle products present astute brand managers with an opportunity to flex their lifecycle management muscles. The Lyrinel XL team are no exception, having the excellent idea of calling on Big Pink to help them squeeze the best out of their brand in a hugely crowded market.

It soon became clear to us that despite its maturity, Lyrinel XL would benefit from a brand building process. Big Pink ran a series of workshops with the Lyrinel XL team, uncovering the features and benefits of the brand, defining the tone of voice, refining the key brand messages, and establishing a single transforming idea – ‘get it right first time’.

Our research revealed that the one thing the prescribers of Lyrinel XL all remembered was the brand image; a camel! But for years the Lyrinel XL mascot had been increasingly marginalised, slowly shrinking to the point of redundancy. You may ask yourself what on earth was a camel doing there in the first place? Good question.

The camel represented the desirable characteristics of our client’s product – dryness. We thought we should remind everyone of that, so we made the camel the star of the show.

Big Pink carried the core brand image through to an integrated multi-channel campaign. We produced an HCP website that included a remote interactive e-detail. The detail featured a user controlled 3D animated camel to help prescribers have just a little bit of fun in a therapy area lacking it, while discovering the benefits of Lyrinel XL.

We branded emails, CLM tablet PC detail aids, sponsored email alerts, and animated rich media expandable flash banners - a first for pharma in the UK.

As a result our client collected analytics and over 600 email permissions for a segmented closed loop marketing push which gave them a 10% boost in sales within 6 months despite a 50% reduction in sales force. Clever camel.

If you want to know how a rigorously structured, well researched strategy could radically transform your own brand, just drop us a line, and add a bit of strategenius to your marketing mix.

Big Pink are proud to announce that on 1st October at The Brewery in London, we were awarded 1st prize for "Best e-learning tool for internal use". This award was for our
e-learning tool called “Ekey”. Developed in the UK for GE it is now used throughout Europe to great success. Congratulations to the whole team for all their hard work on this project.

We also received three commendations for the various bits on the Lyrinel project and had nine finalist entries in total. We also had a very nice time drinking champagne and dancing the night away.